What a click costs in Ireland changes completely from one vertical to the next. This table is not an estimate: every row was measured on the real keywords of that vertical, as searched in Ireland and in the language spoken there, which is where the auction is actually fought. Figures are in euros so one country can be compared with another without currency conversion in between.
| Industry | From | Up to | Midpoint | Keywords measured |
|---|---|---|---|---|
| Legal Services | €6.07 | €17.71 | €11.89 | 41 |
| Insurance | €4.09 | €10.78 | €7.44 | 144 |
| Finance & Loans | €0.62 | €3.46 | €2.04 | 75 |
| SaaS & Software | €4.51 | €20.51 | €12.51 | 90 |
| Healthcare | €0.71 | €3.19 | €1.95 | 32 |
| B2B Services | €1.60 | €7.01 | €4.31 | 22 |
| Ecommerce | €0.21 | €1.05 | €0.63 | 127 |
| Real Estate | €0.10 | €1.24 | €0.67 | 108 |
| Education | €0.96 | €4.91 | €2.94 | 38 |
| Travel & Tourism | €0.31 | €1.13 | €0.72 | 248 |
| Home Services | €1.06 | €4.57 | €2.82 | 74 |
| Automotive | €0.08 | €0.56 | €0.32 | 536 |
Top-of-page bid range, in euros, measured on September 9, 2026 in the country's own language. It is not what your account will end up paying: that depends on your Quality Score.
Is your CPC in Ireland above these ranges?
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See my real CPC freeIreland runs 55% more expensive than the average of the 29 markets measured. The dearest vertical here is saas & software, where showing at the top costs between €4.51 and €20.51 a click; the cheapest is automotive, at €0.08 to €0.56. Measured on 1,535 real keywords searched in English, because that is the language the auction is actually fought in.
These ranges are market averages, not fixed targets. Your actual CPC in Ireland depends on your Quality Score, the competition on your specific keywords, device, and time of day.
If your CPC is above the high range, you likely have Quality Score or account structure issues. If it's below the low range, check your click volume, you might be under-bidding.
For a specific diagnosis of your account in Ireland, you can run a free AI audit.