Every vertical has its own Google Ads playbook. CPCs, conversion rates, tracking challenges and winning tactics differ. Pick your industry:
Google Ads for SaaS is a high-stakes game. CPCs are expensive, competition is fierce, and the best tactics focus on offline conversion tracking and long-term LTV optimization.
Google Ads for ecommerce rewards discipline. Shopping and Performance Max dominate the channel mix, but the advertisers who win are the ones who treat attribution rigorously and don't let branded search inflate acquisition metrics.
Google Ads for real estate is won on geo-targeting precision and lead qualification. Sloppy geo and no negative keywords will burn budget on tourists and renters when you're selling luxury homes.
Google Ads for law firms is expensive but highly ROI-positive when done right. A single case can pay for months of ad spend, but the margin for waste is narrow — bad keywords and poor intake kill returns fast.
Google Ads for dentists is a local game. Geo-targeting within 10-15 miles of the clinic, call tracking, and separating high-value procedures from general care are the three levers that matter most.
Google Ads for home services (plumbing, HVAC, electrical, roofing) rewards urgency. Users searching for a plumber at 11 PM need help NOW, and winning Local Services Ads placements plus aggressive 'near me' bidding is how to capture them.