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Free Google Ads tools, no sign-up needed.

Calculate ROAS, analyze wasted spend, score your keywords, and simulate bids, all directly in your browser. Free, instant, no account required.

8 free tools
No sign-up required
Updated for 2026
Featured · Most Popular

Free audit of your real account

These tools work on estimates. The free audit reads your real Google Ads account (we never change anything) and tells you your score and how much of your spend brings you no customers.

✓
Your real data, not an estimate
✓
Identify exact keywords wasting budget
✓
The first 3 actions, linked to Google Ads
✓
No credit card · No commitment
See my free audit
Searches you are paying fordemo
buy trail running shoes✓ stays
free running shoesout
sports store jobsout
carbon plate trail shoes price✓ stays
second hand running shoesout
how to clean shoes at homeout
trail running store near me✓ stays
running shoes giveawayout

The free audit finds the real ones in your account.

TrackerNew
ChatGPT Ads Pixel Checker
Enter your website and we tell you whether the ChatGPT Ads pixel really reports visits, whether it sends conversion events, and whether your own security settings are blocking it without a single error on screen.
No sign-up
Open tool
Suggested negatives:
free
ExactHigh
tutorial
PhraseMed
how to
PhraseMed
AnalyzerAI
Keyword & Negative Keyword Planner
Give us your brand and your website. We read your site to understand what you sell, how you sell it and at what price, and return the keywords to bid on grouped by intent, your real competitors, and the negatives with the reason for each one.
No sign-up
Open tool
75
/ 100
Structure✓ Good
Bidding⚠ Review
Keywords✗ Issues
Tracking✓ Good
Scorer
Monthly Account Check
The deep check: 20 questions, a score per area, and a prioritized action plan. Run it again next month and compare.
No sign-up
Open tool
-30%
€0.70
~8 conv.
→
Current
€1.00
~12 conv.
→
+30%
€1.30
~15 conv.
Optimal Bid
€1.15
Calculator
Bid Simulator
See how changing your CPC bid moves clicks, conversions, and total cost, so you can find the point where more volume stops paying.
No sign-up
Open tool
12400
3100
Your ROAS
4.00x
Calculator
ROAS Calculator
Calculate your return on ad spend and the break-even point of your campaigns, with the margin included so the number means something.
No sign-up
Open tool
Estimated CPC by match type
Exact match€2.40
Phrase match€1.80
Broad match€0.90
Tracker
CPC Benchmark Pro
CPC by industry, country, and device, with P10 to P90 ranges instead of a single average that hides half the story.
No sign-up
Open tool
Your script, ready to paste:
function pausarSinConversiones() {
var informe = AdsApp.keywords()
…
}
Analyzer
AI Script Generator
Describe what you want to automate and get a ready-to-install Google Ads script, with the installation steps.
No sign-up
Open tool
Quality ScoreThe 1-10 grade that sets your CPC
ROASRevenue per euro spent
Impression ShareHow much of the auction you capture
Analyzer
Google Ads Glossary
Every Google Ads metric and concept explained in plain language, with what it actually changes in your account.
No sign-up
Open tool
8
Free tools · Always free
0 €
No sign-up, no card
EN · ES
Available in English & Spanish
2026
Benchmarks updated

Go beyond free.
Audit your real account.

These tools work with what you tell them. Connect your account and the analysis uses your real data: where the budget goes, which searches you actually get, and whether your conversions are tracked properly.

Get Free AuditView pricing
Free auditNo credit cardCancel anytime
Next step

See what's actually draining YOUR Google Ads account

These tools give estimates. To know what is really happening in your account, connect it and we run the free audit on your real data.

See my free audit

No account connection · No credit card · Results in 30 seconds

or
One email a week

What changed in Google Ads and one tip you can act on.

Use the tools, then audit the account they belong to

These calculators work with numbers you type in. The free audit reads your real account and tells you how much of your spend brought you nothing.

See my free audit
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