An honest comparison of the real options for auditing a Google Ads account: what each costs, where it shines, and who it makes sense for. Yes, we make one of these tools; the comparison stays fair.
One-time full audit + optional Live audit subscription
AI audit of a connected account in ~60 seconds across 7 dimensions (wasted spend, quality score, search terms, bidding, structure). No subscription required.
Best for: SMBs and freelancers who want a full audit without a monthly plan
Monthly subscription
Deep ongoing optimization suite: rule engine, scripts, budget management. Audit is one feature among many.
Best for: Agencies managing many accounts full-time
Detailed comparison: AdPredictor vs Optmyzr →Monthly subscription
Continuous improvement suggestions with a clean UI, oriented to ongoing management rather than one-off audits.
Best for: In-house marketers who manage Google Ads weekly
Detailed comparison: AdPredictor vs Opteo →Monthly subscription
Strong on ad testing and audit checklists; detailed alerts for account issues.
Best for: PPC specialists who want granular ad-test data
Detailed comparison: AdPredictor vs Adalysis →Free lead magnet (agency upsell)
Quick high-level score; well known. Less depth, and results feed their sales process.
Best for: A first quick look at account health
Detailed comparison: AdPredictor vs WordStream Free Grader →Consulting engagement
Human judgment and business context; quality varies enormously by auditor and takes days.
Best for: Large accounts with complex business context
Detailed comparison: AdPredictor vs Manual audit / agency →AdPredictor's free audit analyzes your connected account in 60 seconds: no card, data deleted after 48h.
Audit my account free →It depends on the use case: for a one-time full audit without a subscription, AdPredictor (free in 60 seconds; the full audit, one-time payment). For ongoing management of many accounts, Optmyzr or Opteo. For very large accounts with complex context, an expert manual audit.
Yes. AdPredictor's free AI audit analyzes your real account in 60 seconds with no card, and WordStream's Free Grader gives a quick high-level score. Free audits typically show the diagnosis; the actionable detail is usually paid.
A full audit every 3-6 months, plus weekly monitoring of key signals (spend with zero conversions, quality score drops, irrelevant search terms). Accounts spending over €3,000/month deserve a monthly review.
At minimum: wasted spend on keywords and search terms with no conversions, conversion tracking health, quality score distribution, bidding strategy vs goal fit, campaign structure, negative keywords, and device/location/schedule performance.