See the audit: free and Live, side by side
Example account. Click to compare the two versions:
Your account, audited
Last 30 days · 5 campaigns running · Read from your Google Ads account
A significant share of the budget is not producing results.
From 0 to 100, based on conversions, waste, quality and structure.
Total spend
€4,800
over the last 30 days
Leads
38
leads obtained in 30 days
Cost per lead
€126
what each lead costs you
Campaigns running
5
the ones actually running right now
How we calculate this
We read the last 30 days of your account straight from the official Google Ads API: campaigns, keywords, real search terms, ads, extensions, geography, schedules, devices and conversions. Only active campaigns count: paused ones are listed separately and never enter the figures.
The figures (spend, conversions, cost per conversion, waste) are arithmetic on that data, not estimates. 'Wasted spend' adds up money spent on keywords, searches, locations and time slots that brought zero conversions in 30 days.
The health score (0-100) weighs five dimensions: waste, CTR versus your industry's typical, spend-weighted Quality Score, budget efficiency and conversion tracking health.
The action plan sorts actions by recoverable money and ease. Total savings can never exceed detected waste: several actions recover the same euro through different paths and we never count it twice.
The explanatory texts are written by AI from those figures and your account's real context. Review every recommendation before applying it: nothing is applied automatically and no result is guaranteed.
What your account measures is forms, calls and contacts: it is a lead-generation account, so we talk about leads and cost per lead.
5
Campaigns running
Keywords to Pause
Negatives Suggested
Tracking Issues
Quality Score
Of the €4,800 you spent in 30 days, these €2,850 brought not a single lead. The Live audit works out how much of this you can truly stop spending, and through which paths.
Your first 3 actions
Included freeWorked out on your own account, with the reasoning. You can apply them today without paying anything.
Action plan
Do it in this order, top to bottom
0% complete
First: make your numbers trustworthy
If measurement is off, everything else is decided on false data, including what Google does with your bids.
Conversion "Purchase": keep it as primary (it records the most conversions) and set "Purchase (imported from Analytics)" to secondary under Goals → Conversions → Summary.
Where: Purchase
Shares the "purchase" category with "Purchase (imported from Analytics)" and all of them count as primary: Google Ads adds their conversions together and bids as if the account converted twice as much.
Conversion "Purchase (imported from Analytics)": set it to secondary and keep "Purchase" as the only primary for "purchase": the direct Google Ads tag is more reliable than an imported one. Goals → Conversions → Summary.
Where: Purchase (imported from Analytics)
Shares the "purchase" category with "Purchase" and all of them count as primary: Google Ads adds their conversions together and bids as if the account converted twice as much.
Conversion "Pricing page view": change primary to a macro-conversion (purchase, lead form submit). Use this as secondary for observation only.
Where: Pricing page view
This appears to be a micro-conversion (high volume relative to total). Using it as primary inflates conversion counts and misleads Smart Bidding.
The other 18 actions, ordered by money
Every action with where to change it in Google Ads, why, and how much it recovers. Ordered by what they return.
The watchdog checks your account every night
This audit is a snapshot of today. The watchdog is what looks every night and emails you the day something goes wrong, not a month later once it has already cost you.
- Spend spiking from one day to the next
- Your conversion tracking still working
- Whole days without a single sale or lead
- Campaigns Google stops showing
It has not run on your account yet. Today, in a single pass, we found 3 problems: the watchdog looks for the next one every night for as long as you have the Live audit, and the first 14 days are free.
How your account evolves
Every night a snapshot of your score, spend, customers and money going out is saved. It is for one specific thing: you make a change and see whether it worked, instead of trusting a feeling.
For now only the snapshot from today exists, with your score at 38. The second one is saved tonight if you start the Live audit (14 days free).
How this report was produced
All figures (spend, wasted spend, CPA, ROAS, Quality Score, impression share and health score) are calculated by our systems from your account's real data as returned by the Google Ads API. The explanatory text, the diagnoses and the action plan are written with the assistance of artificial intelligence based on those figures.
Review every recommendation before applying it: no advertising result is guaranteed. AdPredictor is not affiliated with or endorsed by Google.
The same thing, with your account
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