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Your account, reviewed
Last 30 days · 5 campaigns running · Read from your Google Ads account
A significant share of the budget is not producing results.
From 0 to 100, based on conversions, spend without conversions, quality and structure.
Total spend
€4,800
over the last 30 days
Leads
38
leads obtained in 30 days
Cost per lead
€126
what each lead costs you
Campaigns running
5
the ones actually running right now
How we calculate this
We read the last 30 days of your account straight from Google Ads: campaigns, keywords, the real searches you paid for, ads, extensions, cities, schedules, devices and conversions. The main figures are calculated with your active campaigns; paused ones are listed separately.
The figures (spend, conversions, cost per conversion and spend without conversions) are arithmetic on that data, not estimates. 'Spent without conversions' takes the larger of two views, without adding them up: the spend on keywords and whole campaigns that brought not a single conversion in 30 days, or the spend on real searches with no conversion; and it adds the spend on sites, apps and videos from campaigns with no keywords or searches. Devices and locations are shown separately and are not part of the figure.
The health score (0-100) weighs five dimensions: spend without conversions, CTR against a fixed reference for each campaign type, spend-weighted Quality Score, budget efficiency and conversion tracking health.
The action plan sorts actions by the money that goes through each one and by how easy it is. Several actions cut the same money through different paths and we never count it twice.
The explanatory texts are written by AI from those figures and your account's real context. Review every recommendation before applying it: no result is guaranteed.
What your account measures is forms, calls and contacts: it is a lead-generation account, so we talk about leads and cost per lead.
Keywords to Pause
Negatives Suggested
Tracking Issues
Quality Score
Spent without conversions
€3,529
in 30 days, on what has not yet brought any conversion recorded in Google Ads
Of the €4,800 you spent in 30 days, €3,529 went to what has not yet brought any recorded conversion. Not all of it is lost money: part may be chance and part may convert later. The Live audit looks at it one by one and says what can be cut and why.
Your first 3 actions
Included freeWorked out on your own account, with the reasoning. You can apply them today without paying anything.
Action plan
Do it in this order, top to bottom
0% complete
First: make your numbers trustworthy
If measurement is off, everything else is decided on false data, including what Google does with your bids.
Conversion "Trial signup": keep it as primary (it records the most conversions) and set "Newsletter signup" to secondary under Goals → Conversions → Summary.
Where: Trial signup
Shares the "signup" category with "Newsletter signup" and all of them count as primary: Google Ads adds their conversions together and bids as if the account converted twice as much.
Conversion "Purchase": keep it as primary (it records the most conversions) and set "Purchase (imported from Analytics)" to secondary under Goals → Conversions → Summary.
Where: Purchase
Shares the "purchase" category with "Purchase (imported from Analytics)" and all of them count as primary: Google Ads adds their conversions together and bids as if the account converted twice as much.
Conversion "Purchase (imported from Analytics)": set it to secondary and keep "Purchase" as the only primary for "purchase": the direct Google Ads tag is more reliable than an imported one. Goals → Conversions → Summary.
Where: Purchase (imported from Analytics)
Shares the "purchase" category with "Purchase" and all of them count as primary: Google Ads adds their conversions together and bids as if the account converted twice as much.
The other 16 actions, ordered by money
Every action with where to change it in Google Ads and why, in the order it is best done.
The watchdog checks your account every night
This audit is a snapshot of today. Every night the watchdog looks at yesterday and, if something is out of the ordinary, emails you first thing.
- Spend jumping above your average for the week
- Two days without conversions when you normally get them
- Your whole account with no activity for two days or more when it normally spends
- Several keywords spending without bringing a single conversion
It has not run on your account yet. It starts with the Live audit: 14 days free.
How your account evolves
With the Live audit, every night a snapshot of your score and your figures is saved so you can compare them with previous days.
For now only the snapshot from today exists, with your score at 38. The second one is saved tonight if you start the Live audit (14 days free).
How this report was produced
The figures (spend, spend with no return, cost per lead, sales value per euro you spend, quality score, how much of the searches you get and the health score) are calculated by our systems from your account's real data. The explanatory text, the diagnoses and the action plan are written with the assistance of artificial intelligence based on those figures.
Review every recommendation before applying it: no advertising result is guaranteed. AdPredictor is not affiliated with or endorsed by Google.
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