Use the tools, then scale with the full platform

Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.

Start free trial View pricing Read blog Browse guides

Calculator 14k+ users

ROAS Calculator

Calculate your Return on Ad Spend instantly. Compare your ROAS against industry benchmarks and find your break-even threshold.

Instant results

100% free

No signup required

Enter Your Campaign Data

All calculations run instantly in your browser — no data is sent anywhere.

Revenue Generated (from ads)

Ad Spend

Profit Margin (for break-even)

ROAS

—

Revenue per € spent

Gross Profit

—

Revenue minus spend

ROI

—

Return on investment

Your ROAS vs. Industry Benchmarks

E-commerce

3–5x

SaaS

4–8x

Local Services

2–4x

Lead Gen

3–6x

Break-Even ROAS

The minimum ROAS you need to cover your ad spend based on your profit margin. Any ROAS above this means you're profitable.

Profit Margin (already entered above)

e.g. if you keep 30 cents of every euro in revenue

Break-Even ROAS

—

Enter your margin to calculate

How It Works

Three steps to ROAS clarity

Understand your ad profitability in under 30 seconds.

Enter your revenue

Input the total revenue generated from your Google Ads campaigns. Find this in your Google Ads Conversions report under "Conversion value".

Add your ad spend

Enter the total amount spent on ads this period. Add your profit margin to calculate the minimum ROAS you need to stay profitable.

Compare against benchmarks

See exactly where your ROAS stands vs. your industry. The bar chart shows how you compare to e-commerce, SaaS, local services, and lead gen averages.

Pro Tips

How to improve your ROAS

🎯

Raise Quality Score

A QS of 10 vs. 5 can reduce your CPC by up to 50%. Better CPC = same conversions at lower spend = higher ROAS.

🚫

Add Negative Keywords

Irrelevant clicks drain spend with zero return. A curated negative keyword list can improve ROAS by 20–40% in most accounts.

📊

Pause Low-ROAS Campaigns

Shift budget from campaigns below your break-even ROAS to those performing above it. Simple reallocation can double your overall ROAS.

🛒

Improve Landing Page CVR

A 1% increase in conversion rate directly multiplies your revenue without increasing spend. Better landing pages = better ROAS.

Want full automation?

Monitor ROAS automatically,
24/7 with AI

AdPredictor AI tracks your ROAS in real-time, alerts you the moment it drops, and shows you exactly which campaigns or keywords to fix.

Start 14-day free trial See pricing

No credit card required 14 days Professional free Cancel anytime

Related guides

Google Ads Forecasting: Predict Campaign Performance with AI

How to forecast Google Ads performance, estimate ROAS, set realistic budgets, and use AI to predict results before committing spend.

Google Ads Smart Bidding: Complete Strategy Guide

The complete guide to Google Ads Smart Bidding — Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value. When to use each, data requirements, learning periods, and common mistakes.

Automate this with AI

Find real issues in your Google Ads account

AdPredictor connects to your account (read-only), analyzes with AI, and suggests concrete actions. No credit card. No setup.

Start optimizing

No credit card · Cancel anytime

Use the tools, then scale with the full platform

Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.

Start free trial View pricing Read blog Browse guides

Back to all tools

Calculator 14k+ users

ROAS Calculator

Calculate your Return on Ad Spend instantly. Compare your ROAS against industry benchmarks and find your break-even threshold.

Instant results

100% free

No signup required

Enter Your Campaign Data

All calculations run instantly in your browser — no data is sent anywhere.

Revenue Generated (from ads)

Ad Spend

Profit Margin (for break-even)

ROAS

—

Revenue per € spent

Gross Profit

—

Revenue minus spend

ROI

—

Return on investment

Your ROAS vs. Industry Benchmarks

E-commerce

3–5x

SaaS

4–8x

Local Services

2–4x

Lead Gen

3–6x

Break-Even ROAS

The minimum ROAS you need to cover your ad spend based on your profit margin. Any ROAS above this means you're profitable.

Profit Margin (already entered above)

e.g. if you keep 30 cents of every euro in revenue

Break-Even ROAS

—

Enter your margin to calculate

How It Works

Three steps to ROAS clarity

Understand your ad profitability in under 30 seconds.

Enter your revenue

Input the total revenue generated from your Google Ads campaigns. Find this in your Google Ads Conversions report under "Conversion value".

Add your ad spend

Enter the total amount spent on ads this period. Add your profit margin to calculate the minimum ROAS you need to stay profitable.

Compare against benchmarks

See exactly where your ROAS stands vs. your industry. The bar chart shows how you compare to e-commerce, SaaS, local services, and lead gen averages.

Pro Tips

How to improve your ROAS

🎯

Raise Quality Score

A QS of 10 vs. 5 can reduce your CPC by up to 50%. Better CPC = same conversions at lower spend = higher ROAS.

🚫

Add Negative Keywords

Irrelevant clicks drain spend with zero return. A curated negative keyword list can improve ROAS by 20–40% in most accounts.

📊

Pause Low-ROAS Campaigns

Shift budget from campaigns below your break-even ROAS to those performing above it. Simple reallocation can double your overall ROAS.

🛒

Improve Landing Page CVR

A 1% increase in conversion rate directly multiplies your revenue without increasing spend. Better landing pages = better ROAS.

Want full automation?

Monitor ROAS automatically,
24/7 with AI

AdPredictor AI tracks your ROAS in real-time, alerts you the moment it drops, and shows you exactly which campaigns or keywords to fix.

Start 14-day free trial See pricing

No credit card required 14 days Professional free Cancel anytime

Related guides

Google Ads Forecasting: Predict Campaign Performance with AI

How to forecast Google Ads performance, estimate ROAS, set realistic budgets, and use AI to predict results before committing spend.

Google Ads Smart Bidding: Complete Strategy Guide

Automate this with AI

Find real issues in your Google Ads account

AdPredictor connects to your account (read-only), analyzes with AI, and suggests concrete actions. No credit card. No setup.

Start optimizing

No credit card · Cancel anytime

Use the tools, then scale with the full platform

ROAS Calculator

Three steps to ROAS clarity

How to improve your ROAS

Keep optimizing

Monitor ROAS automatically,24/7 with AI

Find real issues in your Google Ads account

Use the tools, then scale with the full platform

ROAS Calculator

Three steps to ROAS clarity

How to improve your ROAS

Keep optimizing

Monitor ROAS automatically,24/7 with AI

Find real issues in your Google Ads account

Monitor ROAS automatically,
24/7 with AI

Monitor ROAS automatically,
24/7 with AI