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What changed in Google Ads and one tip you can act on.
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Calculate your return on ad spend and your campaigns' break-even point. Margin included, so the number actually means something.
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Find it in the Google Ads conversions report, "Conversion value" column.
If you keep €30 of every €100 in revenue, your margin is 30. Without it, the profit shown is just revenue minus spend.
ROAS
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Revenue per € spent
Real profit
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Revenue minus spend (no margin)
ROI
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Return on investment
Your break-even ROAS
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Enter your margin to calculate it
Enter your revenue and spend
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Get my free diagnosis →Related guides
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