How to evaluate your Google Ads agency using evidence

A lack of customers deserves investigation, but it does not by itself prove poor agency work. Measurement, the offer, the website, sales follow-up or traffic quality may be responsible. Ask for evidence that distinguishes those possibilities before switching providers.

What to request

Three situations, three responses

• Your database contains leads but Google Ads does not: investigate measurement before judging demand.
• Reported leads are rejected by sales: inspect the conversion definition, intent and qualification.
• Nobody submits and the form fails: repair the journey before increasing spend or replacing the agency.

Prepare an evidence-based review

State the business outcome and acquisition cost your economics support. Request exports for the same period, separating brand from acquisition. Agree a short hypothesis list, one action per problem, an owner and a review date. Ask the agency to identify conclusions that the sample cannot support.

Fictional reporting example

One report says clicks increased 30%. Another says eight forms were saved, sales qualified three and none has closed yet, with follow-up still open. The second supports investigation of lead quality and sales delay. These invented figures illustrate reporting quality; they are not agency or AdPredictor results.

What a second review contributes

An audit that only reads the account can check configuration, history and spending signals. It cannot infer your margins or establish misconduct. AdPredictor does not change campaigns and provides a sample report before connection. Treat findings as verifiable questions for the agency rather than an automatic judgment.