Use the tools, then scale with the full platform

Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.

Start free trial View pricing Read blog Browse guides

Analyzer 5.1k+ users

Wasted Spend Estimator

Find out exactly how much of your Google Ads budget is being wasted. Enter your campaign metrics and see a breakdown of inefficient spend — and how much you could recover.

4 waste drivers analyzed

Monthly + annual projection

Recovery estimate

Enter Your Campaign Metrics

All calculations run in your browser — no data is sent anywhere.

Monthly Ad Spend

Average CTR (your account)

Conversion Rate (of clicks)

Broad Match % (of keywords)

opt

No negative keyword list in use

Efficient Spend

—

per month

Estimated Waste

—

per month

Waste Rate

—

of total budget

Annual Waste

—

projected loss/year

Budget Allocation Enter data to see allocation

Efficient Spend

Estimated Waste

Waste Driver Breakdown

📉

Low CTR / Irrelevant Impressions

Poor ad relevance causing clicks from low-intent users

—

🌐

Broad Match Overuse

Serving on loosely related searches that don't convert

—

🚫

Missing Negative Keywords

No negatives = budget leaking to irrelevant queries

—

🎯

Low Conversion Rate Loss

Clicks that don't convert represent recoverable budget

—

How It Works

4 sources of wasted Google Ads spend

This estimator analyzes the four most common causes of budget waste in Google Ads accounts.

Low CTR waste

When your CTR is below the industry average (≈5%), a significant portion of clicks comes from low-intent users unlikely to convert. These clicks cost real money with no return.

Broad match overuse

Broad match keywords serve your ads for loosely related searches. The higher your broad match %, the more irrelevant queries consume your budget without generating value.

No negative keywords

Without a negative keyword list, your budget leaks to irrelevant queries — "free", competitor brands, or unrelated intent. Most accounts waste 15–25% this way.

Fix It

How to recover wasted spend

Build a Negative Keyword List

Start with obvious irrelevant terms (free, DIY, jobs, how to) and expand monthly using your Search Terms report. A strong negative list is the highest-ROI optimization in any account.

Typical saving: 15–25% of spend

Switch Broad to Phrase/Exact Match

Reduce broad match usage to 20–30% of your keyword portfolio. Prioritize Phrase and Exact match for your top-converting keywords where control matters most.

Typical saving: 10–20% of spend

Audit Search Terms Report Weekly

Review what searches are triggering your ads every week. Any search term without a conversion after 50+ clicks should be added as a negative keyword immediately.

Typical saving: 5–15% of spend

Improve Ad Relevance & QS

Higher Quality Score means lower CPC for the same ad position. A QS jump from 5 to 8 typically reduces your effective CPC by 20–30%, stretching your budget further.

Typical saving: 20–30% lower CPC

Want full automation?

Stop wasting budget. Let AI catch it first.

AdPredictor AI monitors your Search Terms report 24/7, automatically flags wasteful queries, and alerts you before they drain thousands from your budget.

Start 14-day free trial See pricing

No credit card required 14 days Professional free Cancel anytime

Automate this with AI

Find real issues in your Google Ads account

AdPredictor connects to your account (read-only), analyzes with AI, and suggests concrete actions. No credit card. No setup.

Start optimizing

No credit card · Cancel anytime

Use the tools, then scale with the full platform

Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.

Start free trial View pricing Read blog Browse guides

Back to all tools

Analyzer 5.1k+ users

Wasted Spend Estimator

Find out exactly how much of your Google Ads budget is being wasted. Enter your campaign metrics and see a breakdown of inefficient spend — and how much you could recover.

4 waste drivers analyzed

Monthly + annual projection

Recovery estimate

Enter Your Campaign Metrics

All calculations run in your browser — no data is sent anywhere.

Monthly Ad Spend

Average CTR (your account)

Conversion Rate (of clicks)

Broad Match % (of keywords)

opt

No negative keyword list in use

Efficient Spend

—

per month

Estimated Waste

—

per month

Waste Rate

—

of total budget

Annual Waste

—

projected loss/year

Budget Allocation Enter data to see allocation

Efficient Spend

Estimated Waste

Waste Driver Breakdown

📉

Low CTR / Irrelevant Impressions

Poor ad relevance causing clicks from low-intent users

—

🌐

Broad Match Overuse

Serving on loosely related searches that don't convert

—

🚫

Missing Negative Keywords

No negatives = budget leaking to irrelevant queries

—

🎯

Low Conversion Rate Loss

Clicks that don't convert represent recoverable budget

—

How It Works

4 sources of wasted Google Ads spend

This estimator analyzes the four most common causes of budget waste in Google Ads accounts.

Low CTR waste

When your CTR is below the industry average (≈5%), a significant portion of clicks comes from low-intent users unlikely to convert. These clicks cost real money with no return.

Broad match overuse

Broad match keywords serve your ads for loosely related searches. The higher your broad match %, the more irrelevant queries consume your budget without generating value.

No negative keywords

Without a negative keyword list, your budget leaks to irrelevant queries — "free", competitor brands, or unrelated intent. Most accounts waste 15–25% this way.

Fix It

How to recover wasted spend

Build a Negative Keyword List

Start with obvious irrelevant terms (free, DIY, jobs, how to) and expand monthly using your Search Terms report. A strong negative list is the highest-ROI optimization in any account.

Typical saving: 15–25% of spend

Switch Broad to Phrase/Exact Match

Reduce broad match usage to 20–30% of your keyword portfolio. Prioritize Phrase and Exact match for your top-converting keywords where control matters most.

Typical saving: 10–20% of spend

Audit Search Terms Report Weekly

Review what searches are triggering your ads every week. Any search term without a conversion after 50+ clicks should be added as a negative keyword immediately.

Typical saving: 5–15% of spend

Improve Ad Relevance & QS

Higher Quality Score means lower CPC for the same ad position. A QS jump from 5 to 8 typically reduces your effective CPC by 20–30%, stretching your budget further.

Typical saving: 20–30% lower CPC

Want full automation?

Stop wasting budget. Let AI catch it first.

AdPredictor AI monitors your Search Terms report 24/7, automatically flags wasteful queries, and alerts you before they drain thousands from your budget.

Start 14-day free trial See pricing

No credit card required 14 days Professional free Cancel anytime

Automate this with AI

Find real issues in your Google Ads account

AdPredictor connects to your account (read-only), analyzes with AI, and suggests concrete actions. No credit card. No setup.

Start optimizing

No credit card · Cancel anytime

Use the tools, then scale with the full platform

Wasted Spend Estimator

4 sources of wasted Google Ads spend

How to recover wasted spend

Keep optimizing

Stop wasting budget. Let AI catch it first.

Find real issues in your Google Ads account

Use the tools, then scale with the full platform

Wasted Spend Estimator

4 sources of wasted Google Ads spend

How to recover wasted spend

Keep optimizing

Stop wasting budget. Let AI catch it first.

Find real issues in your Google Ads account