Google Ads for Real Estate

Key challenges

• 1.Geo-targeting is critical — city vs neighborhood vs ZIP precision matters
• 2.Long consideration cycles (3-6 months) obscure attribution
• 3.Lead quality varies wildly; form spam and tire kickers eat budget

Winning tactics

• Use radius targeting around key neighborhoods with bid adjustments
• Separate campaigns by price bracket to tune Quality Score and ad copy per segment
• Phone call conversions often outperform form submissions for qualified leads

Google Ads for other industries