These tools give estimates. Start with a free AI diagnosis, no account connection needed. Then connect your account for the full audit with real data.
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What changed in Google Ads and one tip you can act on.
Use the tools, then scale with the full platform
Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.
Answer 20 questions about how your account is set up and get a per-area score with a prioritized action plan. Run it again next month and compare. Nothing to connect.
Your answers stay in your browser unless you ask for the report by email.
Overall score
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Answer the questions to see your score
0/20 questions answered
Do you use single-theme ad groups (STAGs) with tightly related keywords?
Are brand and non-brand campaigns completely separated?
Is location targeting correctly configured with bid adjustments by region?
Are device bid adjustments configured based on device performance?
Do you have active negative keyword lists applied to all campaigns?
Do you review your Search Terms report at least weekly?
Do you actively monitor and optimize Quality Scores (aim for 7+)?
Have you audited for duplicate keywords across ad groups?
Are Responsive Search Ads (RSAs) active in all your ad groups?
Are all available ad extensions/assets active (sitelinks, callouts, structured snippets)?
Are you actively A/B testing ad copy with at least 2 ads per ad group?
Is your ad strength rated 'Good' or 'Excellent' across most RSAs?
Are you using Smart Bidding strategies (Target CPA, Target ROAS, or Maximize Conversions)?
Are your campaigns budget-unconstrained (not showing 'Limited by budget' status)?
Have you set Target CPA or Target ROAS goals aligned to your actual business margins?
Is conversion tracking verified and producing accurate data (no duplicates, no gaps)?
Is Google Analytics 4 (GA4) linked to your Google Ads account?
Have you imported GA4 conversion actions into Google Ads for bidding?
Have you added remarketing and customer match audience lists to your campaigns?
Do you conduct a formal monthly performance review with documented decisions?
Everything you answer "No" or "Partially" will appear here, ordered by impact.
This is what can be known without looking at your account
The free diagnosis goes one step further: it looks at your data and tells you where the spend goes. 30 seconds, nothing to connect.
Get my free diagnosis →It walks you through 20 questions across the five areas where Google Ads accounts lose money: account structure, bidding, keyword hygiene, ads, and conversion tracking. Each answer is scored, and everything you answer 'No' or 'Partially' becomes a prioritized action plan ordered by impact.
Because your account changes every month even if you touch nothing: competitors adjust bids, search terms drift, budgets shift. Re-running the check monthly and comparing scores tells you whether the account is actually improving, and which area is dragging the rest down.
The free diagnosis is the quick entry point: 5 questions and an AI-prioritized list of what to check first. The Monthly Account Check is the deep version: 20 questions, a score per area, and a full action plan you can track month over month. Neither connects to your account.
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Wasted Spend in Google Ads: How to Find It and Fix It
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