CPC Benchmark Pro
The bid Google estimates is needed to show at the top of the page, by industry and country, asked in each country's own language. Indicative figures. Free, nothing to unlock.
Estimated top-of-page bid
€18.10
Legal Services · United States
The range behind that figure
From: €4.44
Up to: €31.75
Based on: 1,223 keywords
This is the bid Google estimates is needed to show at the top of the page, not what your account ends up paying: that depends on your Quality Score. Use it to see whether your own cost is far from normal. Google estimates, data from September 2026.
By Google's estimates, the bid to show at the top in your industry is around €18.10. See what you actually pay, free and without us touching your account.
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<iframe src="https://adpredictor.ai/embed/cpc" width="100%" height="720" style="border:0;border-radius:12px;overflow:hidden" loading="lazy" title="Google Ads CPC estimates by country"></iframe> <p style="font-size:12px;margin-top:6px">Data: <a href="https://adpredictor.ai/en/tools/cpc-benchmark?utm_source=embed&utm_medium=widget">Google Ads CPC estimates by country, AdPredictor</a></p>
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Frequently Asked Questions
Where do these CPC figures come from?
They are Google's own estimates, not our measurement. For each country and each industry we asked Google, in the language people search in there, for the typical bid needed to show at the top of the page on that industry's keywords, and we publish the median. The data is from September 2026 and each row says how many keywords are behind it.
Why is my actual CPC different from this estimate?
What you see is the bid Google estimates is needed to show at the top of the page, not what each click ends up costing. Your actual CPC depends on your Quality Score, competition, targeting and the time of year, so it can land above or below it.
Why is everything shown in euros?
So that one country can be compared with another without a currency conversion in between. If Germany were in euros and Mexico in pesos, the two numbers would not be comparable at a glance, which is the whole point of the tool.
Can I use these estimates to set my bids?
These estimates are a starting point for understanding your market. Use them as a reference for your bids, but always test and optimize based on your own conversion data and ROAS goals.
What do you need to fix in Google Ads?
Practical ways to separate measurement, traffic and conversion problems before changing your budget.
Related guides
Google Ads Smart Bidding: Complete Strategy Guide
The complete guide to Google Ads Smart Bidding — Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value. When to use each, data requirements, learning periods, and common mistakes.
Google Ads Forecasting: Predict Campaign Performance with AI
How to forecast Google Ads performance, estimate ROAS, set realistic budgets, and use AI to predict results before committing spend.
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