These tools give estimates. Start with a free AI diagnosis, no account connection needed. Then connect your account for the full audit with real data.
Get Free DiagnosisNo account connection · No credit card · Results in 30 seconds
What changed in Google Ads and one tip you can act on.
Use the tools, then scale with the full platform
Move from one-off audits to continuous optimization with AI insights, forecasts, and direct Google Ads actions.
Give us your brand and your website and we do the whole research: we read your page to understand what you sell, how you sell it and at what price. If you would rather not give your site, you still get your industry's negative list, built in your browser.
Tell us what you sell and press the button.
Negative keywords prevent your ads from showing when specific terms are part of a search query. For example, adding 'free' as a negative keyword ensures your ad does not appear for searches like 'free accounting software' if you sell paid software. They are essential for reducing wasted spend on irrelevant clicks.
There is no fixed number, but most well-optimized accounts have 100-500 negative keywords organized into shared lists by theme (job seekers, competitors, DIY/free, irrelevant industries). The right number depends on your industry and match type strategy. Accounts using broad match typically need 2-3x more negatives than those using exact match.
Negative broad match blocks queries containing ALL of your negative terms in any order. Negative phrase match blocks queries containing your terms in the exact order specified. Negative exact match only blocks the exact query. Note: negative broad match does NOT include close variants or synonyms, unlike regular broad match.
Related guides
Negative Keywords in Google Ads: How to Build, Manage, and Optimize Your Lists
The definitive guide to negative keywords in Google Ads — match types, list strategies, common mistakes, and how to mine search terms for negatives.
Search Terms Analysis in Google Ads: Turn Raw Data into Optimizations
Master Google Ads search terms reports: identify converting vs. wasted queries, tag by intent, build negative keyword lists, and optimize match types.
Related articles
Connect your account and let the AI analyze your wasted spend in seconds.
Get your free AI diagnosis