September 2026 data

How many companies are bidding against you on Google

From August 4 to September 3, 688,566 advertisers showed Google ads in Spain. Compared with the previous 30 days, 34,872 came in and 109,125 left. Public, aggregated data, no names.

688,566

advertise in Spain

10,391,763

live ads

+34,872

came in

-109,125

left

More US companies advertise in Spain than Spanish ones

Of the 688,566 advertising in Spain, only 76,352 are registered here. The other 612,214 come from abroad and bid on the same searches. If your cost per click rises without you changing anything, this is one of the reasons.

Where the advertisers come from

By the company's country of registration.

Country	Advertisers
United States	102,987
Spain	76,352
Germany	61,218
United Kingdom	58,533
France	36,078
Netherlands	33,510
Italy	28,378
Poland	18,346
China	12,902
Switzerland	12,376
Canada	12,295
Brazil	11,295

Where those ads show up

Advertisers with confirmed impressions on each surface. One advertiser can appear on several.

Búsqueda

113,291

YouTube

63,138

Maps

38,188

Shopping

8,892

Play

4,125

Sector by sector

How many compete in each sector, how many are Spanish, and how many came in compared with the previous 30 days.

Sector	Advertising	Spanish	Came in
Business & Industrial	169,550	22,643	+5,101
Travel & Tourism	80,944	9,236	+3,143
Health	64,349	9,940	+1,782
Home & Garden	57,808	8,848	+1,615
Hobbies, Games & Leisure	55,431	6,407	+4,636
Apparel	53,129	5,411	+2,004
Autos & Vehicles	49,233	5,838	+1,433
Arts & Entertainment	37,326	5,167	+6,632
Beauty & Personal Care	36,088	4,530	+1,017
Sports & Fitness	33,750	3,968	+1,308
Jobs & Education	33,214	5,006	+1,220
Real Estate	31,908	4,072	+702
Food & Groceries	31,437	4,521	+1,462
Computers & Consumer Electronics	29,824	3,054	+1,451
Dining & Nightlife	27,235	3,895	+917
Finance	23,921	3,063	+991
Family & Community	19,133	2,471	+926
Internet & Telecom	18,270	2,093	+797
Law & Government	16,510	3,104	+353
Occasions & Gifts	14,790	1,810	+239
News, Books & Publications	8,687	972	+465
Apparel & Accessories	6,053	1,198	+142
Health & Beauty	4,649	1,457	+122
Electronics	2,920	628	+86
Mobile App Utilities	2,903	139	+113

This month's movement

34,872 came in and 109,125 left. Net: -74,253.

Which ad formats they use

Texto: 563,648 · Imagen: 183,292 · Vídeo: 115,989

And how many of those compete with you?

This is the whole market. What matters is who bids on your searches, and what it costs you. That shows up in your own account, and we never touch it, with no card.

See my free audit

How it is measured: public data from Google's Ads Transparency Center, ads shown in Spain from August 4 to September 3. "Came in": advertisers with at least one ad in that period and none from July 5 to August 4; "left", the reverse. Country is where the advertiser is registered. Aggregated figures, no advertiser named. Updated monthly.