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Google Ads CPC by Country (2026)

Compare what Google estimates it costs to show at the top of Google Ads across 29 markets. These are indicative estimates, with data from September 2026. Each country brings its twelve industries, how many keywords sit behind each figure, and what sets that market apart from the average.

All 29 markets at a glance

The bid Google estimates to show at the top in four reference industries, in euros so one country can be compared with another. Click a country for its twelve industries and how many keywords sit behind each figure.

CountryMarketSaaSEcommerceLegalHome
United StatesAmong the priciest€6.36 – €37.90€0.31 – €1.57€4.44 – €31.75€6.37 – €41.45
AustraliaAmong the priciest€4.25 – €23.36€0.20 – €1.08€5.38 – €24.70€3.60 – €17.83
United KingdomAmong the priciest€4.67 – €28.11€0.23 – €0.93€4.79 – €28.23€2.04 – €9.20
CanadaAmong the priciest€4.09 – €27.55€0.17 – €1.15€2.23 – €11.46€2.09 – €10.77
DenmarkAmong the priciest€4.45 – €14.85€3.14 – €21.52€1.31 – €5.26€1.83 – €7.44
IrelandAmong the priciest€4.51 – €20.51€0.21 – €1.05€6.07 – €17.71€1.06 – €4.57
SwitzerlandAmong the priciest€4.29 – €18.26€0.55 – €2.20€1.19 – €3.95€1.09 – €3.14
GermanyAmong the priciest€3.56 – €18.09€0.39 – €1.33€0.99 – €4.79€0.53 – €1.80
NorwayAmong the priciest€2.46 – €14.16€0.54 – €2.42€0.96 – €3.54€0.78 – €2.89
NetherlandsAmong the priciest€4.16 – €15.34€0.36 – €1.52€1.14 – €3.69€2.20 – €9.28
BelgiumMid cost€2.94 – €15.86€0.46 – €1.69€0.46 – €1.66€1.92 – €6.55
SwedenMid cost€1.89 – €8.01€0.49 – €3.09€0.85 – €3.03€1.66 – €6.57
SpainMid cost€2.40 – €14.26€0.11 – €0.55€0.80 – €3.13€0.82 – €4.00
AustriaMid cost€2.13 – €12.32€0.52 – €1.81€0.95 – €4.37€0.57 – €1.55
FinlandMid cost€1.89 – €8.13€0.11 – €0.44€0.76 – €2.91€1.15 – €4.13
South AfricaMid cost€1.29 – €9.34€0.04 – €0.43€0.57 – €2.20€0.80 – €3.04
FranceMid cost€2.37 – €11.01€0.29 – €1.19€0.74 – €2.66€0.90 – €4.38
ItalyMid cost€1.34 – €5.56€0.13 – €0.69€0.63 – €2.42€0.78 – €2.67
PortugalMid cost€1.27 – €6.40€0.10 – €0.60€0.72 – €2.28€1.69 – €5.92
MexicoMid cost€0.86 – €4.87€0.05 – €0.58€0.22 – €0.61€0.26 – €1.00
PolandAmong the cheapest€0.92 – €4.85€0.39 – €1.59€0.40 – €1.47€0.22 – €0.82
ChileAmong the cheapest€0.64 – €4.67€0.03 – €0.30€0.33 – €1.36€0.27 – €1.28
BrazilAmong the cheapest€0.82 – €5.36€0.09 – €0.48€0.77 – €2.13€0.37 – €1.44
RomaniaAmong the cheapest€0.77 – €3.85€0.13 – €0.38€0.26 – €0.83€0.24 – €0.96
PeruAmong the cheapest€0.51 – €2.57€0.03 – €0.29€0.17 – €0.76€0.27 – €0.89
ArgentinaAmong the cheapest€0.60 – €3.52€0.06 – €0.51€0.13 – €0.60€0.16 – €0.76
PhilippinesAmong the cheapest€0.49 – €2.50€0.04 – €0.41€0.22 – €1.05€0.28 – €1.09
ColombiaAmong the cheapest€0.51 – €3.22€0.08 – €0.69€0.13 – €0.76€0.24 – €0.87
IndiaAmong the cheapest€0.35 – €1.91€0.01 – €0.09€0.19 – €0.73€0.04 – €0.23

Indicative Google estimates of the bid to show at the top of the page, in euros. Data from September 2026, across 147,151 keywords, each country in its own language. It is not what your account pays: that depends on your Quality Score.

The priciest markets

United StatesAustraliaUnited KingdomCanadaDenmarkIrelandSwitzerlandGermanyNorwayNetherlands

Mid-cost markets

BelgiumSwedenSpainAustriaFinlandSouth AfricaFranceItalyPortugalMexico

The cheapest markets

PolandChileBrazilRomaniaPeruArgentinaPhilippinesColombiaIndia

Where these figures come from

  • They are Google's estimates of the bid needed to show at the top of the page, requested through its official API for each market. They are not our own measurement, nor what specific accounts pay. What we add is the work around them: requesting them market by market in the language people search in there, and publishing the median instead of one global average.
  • 147,151 keywords, each with at least 100 monthly searches, across 29 countries and twelve industries.
  • Each country in the language spoken there. This is not a detail: for insurance in Germany, the ceiling Google estimates is €7.26 when asked in English and €4.02 when asked in German. Countries with two languages are requested in both and merged.
  • The published figure is the median floor and ceiling Google estimates for the bid needed to show at the top of the page, not the cost per click a given account ends up paying: that depends on its Quality Score.
  • Everything in euros, so one country can be compared with another without a currency conversion in between.
  • A country's industry is only published when there are 15 keywords or more behind it. That is why some countries show eleven rows instead of twelve.
  • Data from September 2026. Not requested again since then.

To cite it: AdPredictor, "Google Ads cost per click estimates across 29 countries", September 2026, https://adpredictor.ai/en/cpc

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