The average cost per click in Canada varies widely by industry. Here's our 2026 table with low/high ranges per vertical, estimated from public 2026 benchmarks and adjusted by market. Values in CAD for cross-country comparison.
| Industry | Low CPC | High CPC | Midpoint |
|---|---|---|---|
| Legal Services | $5.53 | $15.30 | $10.42 |
| Insurance | $7.65 | $21.25 | $14.45 |
| Finance & Loans | $4.25 | $15.30 | $9.78 |
| SaaS & Software | $2.13 | $7.65 | $4.89 |
| Healthcare | $2.38 | $6.38 | $4.38 |
| B2B Services | $2.98 | $8.50 | $5.74 |
| Ecommerce | $0.77 | $2.55 | $1.66 |
| Real Estate | $1.11 | $3.83 | $2.47 |
| Education | $1.53 | $4.68 | $3.11 |
| Travel & Tourism | $0.85 | $2.72 | $1.79 |
| Home Services | $3.40 | $10.20 | $6.80 |
| Automotive | $1.36 | $4.08 | $2.72 |
Is your CPC in Canada above these ranges?
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See my real CPC freeCanadian CPCs track closely with the US in English campaigns. French-language campaigns in Quebec tend to be 20-30% cheaper due to lower competition.
These ranges are market averages, not fixed targets. Your actual CPC in Canada depends on your Quality Score, the competition on your specific keywords, device, and time of day.
If your CPC is above the high range, you likely have Quality Score or account structure issues. If it's below the low range, check your click volume, you might be under-bidding.
For a specific diagnosis of your account in Canada, you can run a free AI audit.