The average cost per click in Australia varies widely by industry. Here's our 2026 table with low/high ranges per vertical, estimated from public 2026 benchmarks and adjusted by market. Values in AUD for cross-country comparison.
| Industry | Low CPC | High CPC | Midpoint |
|---|---|---|---|
| Legal Services | $5.98 | $16.56 | $11.27 |
| Insurance | $8.28 | $23.00 | $15.64 |
| Finance & Loans | $4.60 | $16.56 | $10.58 |
| SaaS & Software | $2.30 | $8.28 | $5.29 |
| Healthcare | $2.58 | $6.90 | $4.74 |
| B2B Services | $3.22 | $9.20 | $6.21 |
| Ecommerce | $0.83 | $2.76 | $1.80 |
| Real Estate | $1.20 | $4.14 | $2.67 |
| Education | $1.66 | $5.06 | $3.36 |
| Travel & Tourism | $0.92 | $2.94 | $1.93 |
| Home Services | $3.68 | $11.04 | $7.36 |
| Automotive | $1.47 | $4.42 | $2.95 |
Is your CPC in Australia above these ranges?
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See my real CPC freeAustralia has fewer bidders than the US but extremely concentrated competition in finance, legal, and insurance. Smart Bidding penetration is high.
These ranges are market averages, not fixed targets. Your actual CPC in Australia depends on your Quality Score, the competition on your specific keywords, device, and time of day.
If your CPC is above the high range, you likely have Quality Score or account structure issues. If it's below the low range, check your click volume, you might be under-bidding.
For a specific diagnosis of your account in Australia, you can run a free AI audit.