The average cost per click in United States varies widely by industry. Here's our 2026 table with low/high ranges per vertical, estimated from public 2026 benchmarks and adjusted by market. Values in USD for cross-country comparison.
| Industry | Low CPC | High CPC | Midpoint |
|---|---|---|---|
| Legal Services | $6.50 | $18.00 | $12.25 |
| Insurance | $9.00 | $25.00 | $17.00 |
| Finance & Loans | $5.00 | $18.00 | $11.50 |
| SaaS & Software | $2.50 | $9.00 | $5.75 |
| Healthcare | $2.80 | $7.50 | $5.15 |
| B2B Services | $3.50 | $10.00 | $6.75 |
| Ecommerce | $0.90 | $3.00 | $1.95 |
| Real Estate | $1.30 | $4.50 | $2.90 |
| Education | $1.80 | $5.50 | $3.65 |
| Travel & Tourism | $1.00 | $3.20 | $2.10 |
| Home Services | $4.00 | $12.00 | $8.00 |
| Automotive | $1.60 | $4.80 | $3.20 |
Is your CPC in United States above these ranges?
Connect Google Ads and see your real CPC per campaign, plus wasted spend, in 30 seconds. Read-only, no signup.
See my real CPC freeThe US is the most competitive Google Ads market globally. CPCs are 2-4x higher than most European and LatAm markets for the same verticals.
These ranges are market averages, not fixed targets. Your actual CPC in United States depends on your Quality Score, the competition on your specific keywords, device, and time of day.
If your CPC is above the high range, you likely have Quality Score or account structure issues. If it's below the low range, check your click volume, you might be under-bidding.
For a specific diagnosis of your account in United States, you can run a free AI audit.