The free report, exactly as it is generated. The data is from a fictional account; yours comes from your real account in 30 seconds, no card.
1 · Your account in one number
Analysis period: Last 30 days
A significant share of the budget is not producing results.
From 0 to 100, based on conversions, waste, quality and structure.
5 campaigns with activity · 284 keywords · 5 issues found
Where that score comes from
How far this account can go
D
38/100
Current
B
62/100
Potential
Return (ROAS)
3.1x
€14,850 generated from €4,800
→ 6.0x with the plan applied
Total Spend
€4,800
over the last 30 days
→ €2,460 for the same results
Conversions
38
€126 each
→ €65 each
Wasted Spend
€2,340
spend with no return detected
→ 0 if you cut what never converts
In green, how each figure would look if you cut the spend that returns nothing today and keep the same conversions. It is an estimate: it does not assume new customers, only that you stop paying for the ones that never arrive.
2 · What is costing you money
€2,340 on keywords that never convert
critical127 broad-match keywords spending without generating conversions in the last 30 days. This is one slice of the total waste: the rest comes from campaigns, devices, search terms and locations.
8 keywords with Quality Score 1 to 3
highAt that score you pay more per click and show less often. The three biggest spenders are broad match.
Target CPA is misaligned
highYour target is €87 while the actual is €64. The algorithm holds back on auctions that are already profitable.
+2 more alerts (with solutions) in the full audit
We sum up spend with 0 conversions across keywords, campaigns, and devices.
You're losing
€2,340
wasted in the last 30 days
That's €2,340/month bleeding out. The full audit that shows you how to stop it is €79, once.
Main source: search terms with zero conversions · Also found in campaigns, keywords, devices, locations
MOBILE
€2,410 · CPA €201
DESKTOP
€1,980 · CPA €83
TABLET
€410 · CPA €205
3 · Why it is happening
The diagnosis in plain language, no jargon, written from your real data.
This account spends €4,800 a month and generates 38 conversions at €64 per customer. The problem is not how much is spent: it is where it goes.
Almost half the budget goes to searches with no chance of converting, mostly through 127 broad-match keywords running without a sufficient negatives list.
The brand campaign performs well (€26 per customer) but runs out of budget, while the generic one burns €2,240 a month at €373 per customer. The order of work is clear: cut the waste first, then fix bidding, then move budget toward what already converts.
284
keywords analyzed
See which keywords to pause, keep, or expand
CPA based on all included conversion actions (same as Google Ads).
See performance breakdown, CPA, and recommendations per campaign
Spend
1,180
Conversions
8
CPA
74
4 · What you would do with the full report
Pause these keywords
"free crm tool", "learn excel online" are spending with zero conversions
Review these campaigns
"Non-brand · Genérico" spent with zero conversions
Review your search terms
You have 341 search terms. Adding negatives can cut wasted spend by 10-30%.
Free · 30 seconds · No card