ROAS Calculator
Calculate your return on ad spend and your campaigns' break-even point. Margin included, so the number actually means something.
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Find it in the Google Ads conversions report, "Conversion value" column.
If you keep €30 of every €100 in revenue, your margin is 30. Without it, the profit shown is just revenue minus spend.
ROAS
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Revenue per € spent
Real profit
–
Revenue minus spend (no margin)
ROI
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Return on investment
Your break-even ROAS
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Enter your margin to calculate it
Enter your revenue and spend
The result appears instantly, nothing is sent anywhere.
How it is calculated
- ROAS
- Revenue divided by spend. A 5x means each ad euro returns five in revenue, not five in profit.
- Real profit
- Of each euro in revenue you keep your margin, and the ad spend comes out of that. That is why a high ROAS on a thin margin can still be a loss.
- Break-even ROAS
- One divided by your margin. At a 20% margin you need 5x just to break even: that is your bar, not your industry's.
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See my free audit →What do you need to fix in Google Ads?
Practical ways to separate measurement, traffic and conversion problems before changing your budget.
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