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Analyzer

Match Type Analyzer

Optimize your keyword match type distribution. Find out how much budget you're wasting on broad match and get a data-driven recommendation for your account size and goals.

4.9k+ users have used this tool

🎛️ Current Match Type Distribution

Broad Match

40%

Phrase Match

35%

Exact Match

25%

Total distribution 100% ✓

Monthly Spend (€)

Monthly Conversions

Current ROAS

💸 Estimated Wasted Spend

€840

estimated monthly wasted on irrelevant broad match queries

16.8%

of total budget

Current Distribution

Broad40%

Phrase35%

Exact25%

Ideal Distribution (Recommended)

Broad20%

Phrase35%

Exact45%

🔮 What-If Scenario

📊 Industry Benchmarks — Match Type Distribution

Industry	Broad %	Phrase %	Exact %	Note

💡 Tips & Interpretation

🎯

Exact match = highest intent

Exact match keywords have 2–3× higher conversion rates than broad. Prioritize them for your top-performing keywords.

🔍

Phrase match is your middle ground

Phrase match maintains intent context while allowing reach expansion. Ideal for discovering new converting variants.

⚠️

Broad match needs tight negatives

If you use broad match, maintain an extensive negative keyword list. Without it, irrelevance rates reach 30–40%.

📈

Migrate gradually

Don't shift distribution overnight. Move 5–10% per week to avoid disrupting Smart Bidding learning periods.

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AdPredictor AI analyzes your search term reports and automatically recommends match type changes — saving you hours every week.

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