CPC Benchmark Pro
What a click costs by industry and country, measured on real keywords in each country's own language. Free, nothing to unlock.
Typical cost per click
€18.10
Legal Services · United States
The range behind that figure
From: €4.44
Up to: €31.75
Measured on: 1,223 keywords
This is the bid needed to show at the top of the page, not what your account ends up paying: that depends on your Quality Score. Use it to see whether your own cost is far from normal. Measured on September 9, 2026.
In your industry a click costs €18.10. See what you actually pay, free and without us touching your account.
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<iframe src="https://adpredictor.ai/embed/cpc" width="100%" height="720" style="border:0;border-radius:12px;overflow:hidden" loading="lazy" title="Google Ads CPC Benchmarks 2026"></iframe> <p style="font-size:12px;margin-top:6px">Data: <a href="https://adpredictor.ai/en/tools/cpc-benchmark?utm_source=embed&utm_medium=widget">Google Ads CPC Benchmarks 2026 — AdPredictor</a></p>
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Frequently Asked Questions
Where do these CPC figures come from?
Every figure is measured, not modelled. For each country and each industry we look at the real keywords people search there, in the language they actually search in, and take the typical bid needed to show at the top of the page. Each row says how many keywords it was measured on.
Why is my actual CPC different from the benchmark?
CPC varies based on targeting, ad quality, competition, and seasonality. Benchmarks show typical ranges, your actual CPC may be higher or lower depending on your campaign setup.
Why is everything shown in euros?
So that one country can be compared with another without a currency conversion in between. If Germany were in euros and Mexico in pesos, the two numbers would not be comparable at a glance, which is the whole point of the tool.
Can I use these benchmarks to set my bids?
Benchmarks are a starting point for understanding your market. Use them to validate if your CPCs are reasonable, but always test and optimize based on your actual conversion data and ROAS goals.
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