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Benchmarks are modeled estimates built from public industry CPC ranges and our audit experience. They represent typical performance for each industry, country, and device combination.
CPC varies based on targeting, ad quality, competition, and seasonality. Benchmarks show typical ranges, your actual CPC may be higher or lower depending on your campaign setup.
P10 represents the 10th percentile (lowest 10% of CPCs) and P90 represents the 90th percentile (highest 10%). This range shows you the spread of typical CPC values in your industry.
Benchmarks are a starting point for understanding your market. Use them to validate if your CPCs are reasonable, but always test and optimize based on your actual conversion data and ROAS goals.
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