Monthly Account Check

Answer 20 questions about how your account is set up and get a per-area score with a prioritized action plan. Run it again next month and compare. Nothing to connect.

Your answers stay in your browser unless you ask for the report by email.

Overall score

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Answer the questions to see your score

0/20 questions answered

Campaign Structure

Do you use single-theme ad groups (STAGs) with tightly related keywords?

Are brand and non-brand campaigns completely separated?

Is location targeting correctly configured with bid adjustments by region?

Are device bid adjustments configured based on device performance?

Keyword Management

Do you have active negative keyword lists applied to all campaigns?

Do you review your Search Terms report at least weekly?

Do you actively monitor and optimize Quality Scores (aim for 7+)?

Have you audited for duplicate keywords across ad groups?

Ad Copy & Assets

Are Responsive Search Ads (RSAs) active in all your ad groups?

Are all available ad extensions/assets active (sitelinks, callouts, structured snippets)?

Are you actively A/B testing ad copy with at least 2 ads per ad group?

Is your ad strength rated 'Good' or 'Excellent' across most RSAs?

Bidding & Budget

Are you using Smart Bidding strategies (Target CPA, Target ROAS, or Maximize Conversions)?

Are your campaigns budget-unconstrained (not showing 'Limited by budget' status)?

Have you set Target CPA or Target ROAS goals aligned to your actual business margins?

Is conversion tracking verified and producing accurate data (no duplicates, no gaps)?

Analytics & Tracking

Is Google Analytics 4 (GA4) linked to your Google Ads account?

Have you imported GA4 conversion actions into Google Ads for bidding?

Have you added remarketing and customer match audience lists to your campaigns?

Do you conduct a formal monthly performance review with documented decisions?

Prioritized action plan

Everything you answer "No" or "Partially" will appear here, ordered by impact.

This is what can be known without looking at your account

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Frequently asked questions

What does the Monthly Account Check evaluate?

It walks you through 20 questions across the five areas where Google Ads accounts lose money: account structure, bidding, keyword hygiene, ads, and conversion tracking. Each answer is scored, and everything you answer 'No' or 'Partially' becomes a prioritized action plan ordered by impact.

Why run it monthly?

Because your account changes every month even if you touch nothing: competitors adjust bids, search terms drift, budgets shift. Re-running the check monthly and comparing scores tells you whether the account is actually improving, and which area is dragging the rest down.

How is this different from the free AI diagnosis?

The free diagnosis is the quick entry point: 5 questions and an AI-prioritized list of what to check first. The Monthly Account Check is the deep version: 20 questions, a score per area, and a full action plan you can track month over month. Neither connects to your account.

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