2026-02-248 min
Google Ads Impression Share: How to Diagnose and Recover Lost Share (2026)
What is Google Ads impression share, how to diagnose IS lost to budget vs. rank, and the exact steps to improve it — with benchmarks and formulas.
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Category
Keyword Strategy
Deep dives on keyword research, match types, negative keywords, and search term analysis.
5 articles
2026-02-0611 min
Target ROAS by Sector: What ROAS Should You Aim For?
Ecommerce, SaaS, services: what ROAS to target. Benchmarks and how to calculate your break-even ROAS for Google Ads.
Read more2026-02-0214 min
Average CPC by Industry 2026: Benchmarks for Google Ads
Compare your Cost Per Click against industry averages. Ecommerce, SaaS, Fintech, Healthcare and more. Updated 2026 data.
Read more2026-02-0112 min
How to Calculate Your Google Ads Budget: Step-by-Step Formula
Calculate the right Google Ads budget for your goals. Formulas, benchmarks, and budget allocation strategies.
Read more2026-01-1014 min
Negative Keywords in Google Ads: The Complete Guide (2026)
Master negative keywords to stop wasted spend. Types, strategies, lists, and step-by-step implementation guide.
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