In-depth guides, industry benchmarks, and data-driven strategies for Google Ads.
7 articles
On August 10, 2026 Google announced AI insight cards, prompt-built dashboards and benchmarking for Google Ads and Analytics. What each one does, what it does not, and the five questions you still have to answer yourself.
Read moreSince August 17, 2026, budget-limited campaigns with Target CPA or Target ROAS no longer beat your target: they aim at it. If your real CPA was better than your target, your costs may quietly rise. Here is the fix.
Read moreGoogle is retiring Dynamic Search Ads: auto-upgrades to AI Max start in September 2026 and the full sunset is February 2027. What AI Max actually does, what you gain, what you lose, and how to migrate on your own terms.
Read moreClicks arrive in hours, profit takes months, and everything in between has a schedule. Week by week: what should be happening, what you should be doing, and the honest signals that it is time to stop.
Read moreSince late July 2026, Advantage+ can rewrite the headline text embedded in your uploaded ad images, generating up to 8 variants. Plus: three reporting breakdowns went dark in August. What changed, where to opt out, and what to check today.
Read moreThe honest comparison nobody gives you: what each campaign type actually controls, when each one wins, and the order in which a small account should deploy them. Spoiler: it is not either-or, but the sequence matters a lot.
Read moreSince July 1, 2026, Meta applies location-based ad fees: 5% in Austria and Türkiye, 3% in France, Italy and Spain, 2% in the UK. What it means for your budgets and CPA targets, and how to check what you are actually paying.
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