How much you spend on Google Ads without getting customers

You sell with Shopping or Performance Max, you see the total spend and do not know which product is costing you money.

• Your catalogue divided the way Google sees it: which group sells, which only spends and what the “Everything else” bucket takes.
• Performance Max and Shopping bidding on the same products, and which audience signals you gave Google (or did not).
• Your brand set apart from generic terms, and each campaign's return against your breakeven.

You pay for forms and calls, many are not customers, and Google bids while learning from them.

• What Google counts as a lead and what is mismeasured: forms counted twice, seconds-long calls, micro-conversions set as primary.
• Hours, days and devices that spend without a single lead, and each campaign's cost per lead.
• The exact searches to block and the keywords to pause, in files ready for Google Ads Editor.

You pay for clicks from people who will never walk through your door.

• Cities, not just regions, that spend without bringing customers, and how much people outside your area spent.
• Hours and days with the shop closed that only eat budget.
• Whether your campaign reaches people merely “interested” from outside, whether Display slipped in, and whether the language filter is missing.

You get sign-ups and free trials, but do not know which ones end up paying or which keywords bring them.

• Which conversion you are optimising for (sign-up, trial or payment) and whether Google has enough volume to bid well.
• Keywords and searches with intent to pay versus the curious, and the countries that sign up without paying.
• Your brand set apart from generic terms, and whether Google switched on AI Max or broad match for you, and since when.

Each enrolment costs more every month and you do not know if it is the campaign, the ad or the page.

• Campaign by campaign: what each enrolment costs, against last month and the same period last year.
• Ad headlines written from the searches that do enrol, and the pages that lose the people who click.
• Countries and languages each campaign reaches, by name, and the budget lost to the cap.

You manage several accounts, inherit others, and need a second opinion with something to show the client.

• Sign in with your MCC: all your accounts in one selector, as many as you manage; each with its report, its chat and its nightly watchdog.
• Who touched the account in 28 days and what changed: the first thing you need in an inherited account.
• PDF, Excel and Google Ads Editor files to hand to the client, and you freeze an account when the client leaves.