Skip to main content
Honest comparison

AdPredictor vs PPC Agency

A full AI audit of your account vs monthly agency reports. Which model delivers more value for your budget?

Hiring a PPC agency means outsourcing your Google Ads management to specialists. You get expertise and time savings, but often at the cost of transparency, control, and significant monthly fees. AdPredictor offers a different model: we only read your account and give you the expert analysis without the middleman. Here's the comprehensive comparison.

Detailed feature comparison

CapabilityAdPredictorPPC Agency
Response time to issuesAdPredictor: the watchdog, included in the Live audit, looks each night at what happened yesterday and, if something is out of the ordinary, emails you first thing. Agency: depends on account manager availability (hours to days)
Reporting frequencyAdPredictor: nightly watchdog alerts plus a Monday weekly summary. Agency: typically monthly or bi-weekly
Full transparency on every recommendationAgencies vary widely, some are transparent, others operate as a black box~
You retain full controlAdPredictor never touches your account (connection that changes nothing). With an agency, they make changes on your behalf
AI-powered root cause analysis
Chat with AI about your own accountAdPredictor: in the Live audit, up to 300 messages a month, in your language. Agency: you email your account manager and wait
Hands-on campaign setup and restructuring
Creative production (copy, landing pages)AdPredictor proposes ad headlines for you to paste yourself; agencies handle full creative production~
Multi-channel strategy (Search + Display + YouTube)

Cost and ROI comparison

PPC agency fees are a recurring monthly retainer that scales with ad spend, complexity, and agency tier. Most charge a management fee plus a percentage of ad spend.

AdPredictorPPC Agency
CostFree audit + Live audit at €9.95 a month per account, 14 days freeRecurring monthly retainer
Setup/onboardingFree (connection that changes nothing)Onboarding fee is common
Contract commitmentNo contract, cancel any month3-12 month minimum
Pricing modelA flat monthly fee per account with the full report, the watchdog and the chat; 14 days free, cancel anytime% of ad spend + fixed fee

What the audit measures in your account

How much of your own search spend went to terms that never converted, with your numbers:

Search spend that never convertedYour figure
AdPredictor Live audit€9.95 a month

An agency retainer grows with your spend; the Live audit is the same flat fee whatever you spend.

One flat fee per account instead of an agency retainer

AI analysis of your account, full control, an action plan ranked by money at stake. A flat €9.95 a month, 14 days free, not a retainer that grows with your spend.

Get free audit

The honest verdict

A good PPC agency brings genuine value: strategic thinking, creative production, multi-channel expertise, and hands-on campaign management. If you run a large budget across multiple channels and need someone to actively manage campaigns, an agency can be the right investment.

But most small and mid-size advertisers don't get agency-level attention. They get a junior account manager, monthly PDF reports, and limited strategic input. For these businesses, AdPredictor delivers what they are missing: a real audit of the account with the action plan ranked by money at stake, and a watchdog that reviews it every night, all for a flat €9.95 a month, the first 14 days free.

The strongest approach for many teams: use AdPredictor as your primary intelligence layer, and only bring in an agency for specific projects (campaign restructuring, new market entry, creative production) where their hands-on expertise adds clear value.

Frequently asked questions

Can I use AdPredictor to monitor what my agency is doing?+
Absolutely, it's one of the clearest uses. You can run AdPredictor alongside your agency, get an independent AI reading of your account performance, verify the changes your agency makes, and hold them accountable with data, not just trust.
What can an agency do that AdPredictor can't?+
Agencies excel at hands-on campaign setup, creative production (landing pages, video ads, display creative), multi-channel strategy, and complex restructuring projects. AdPredictor is focused on intelligence and analysis, it tells you what to do and why, but it never touches your account: Google asks for the same permission whatever tool you connect, we only read your account and every change is made by you.
How do I transition from an agency to AdPredictor?+
It's simple: connect your Google Ads account without touching anything and the whole audit takes about 60 seconds. Your campaigns stay exactly as they are. AdPredictor starts analysing immediately. You can run both in parallel during the transition to build confidence before cancelling the agency contract.
What about ongoing strategy, doesn't an agency provide that?+
The Live audit gives you an action plan ranked by money at stake: where to allocate budget, which keywords to pause, which campaigns to scale. The nightly watchdog and the Monday weekly summary keep it current. For most small and mid-size accounts this is more actionable than the monthly strategy deck most agencies provide.

Related resources

Free Google Ads auditConnect without touching anything: your score and non-converting spend in 60 seconds, no cardROAS calculatorWork out the return you need to break evenGuide: Wasted SpendIdentify and eliminate inefficient spendGuide: Google Ads ForecastingHow to estimate results before you spend

Your account reviewed every night, for one flat fee

Connect your Google Ads account without touching anything and get a free health score, non-converting spend and your first actions in 60 seconds. No card, no contract, and nobody calls you.

Get free audit See a sample audit