A full AI audit of your account vs monthly agency reports. Which model delivers more value for your budget?
Hiring a PPC agency means outsourcing your Google Ads management to specialists. You get expertise and time savings, but often at the cost of transparency, control, and significant monthly fees. AdPredictor offers a different model: we only read your account and give you the expert analysis without the middleman. Here's the comprehensive comparison.
| Capability | AdPredictor | PPC Agency |
|---|---|---|
| Response time to issuesAdPredictor: the nightly watchdog, included with the full audit, reviews your account every night and emails you the next morning. Agency: depends on account manager availability (hours to days) | ||
| Reporting frequencyAdPredictor: nightly watchdog alerts plus a Monday weekly summary. Agency: typically monthly or bi-weekly | ||
| Full transparency on every recommendationAgencies vary widely, some are transparent, others operate as a black box | ~ | |
| You retain full controlAdPredictor never touches your account (connection that changes nothing). With an agency, they make changes on your behalf | ||
| AI-powered root cause analysis | ||
| Chat with AI about your own accountAdPredictor: included for 30 days with the full audit, capped at 300 messages a month. Agency: you email your account manager and wait | ||
| Hands-on campaign setup and restructuring | ||
| Creative production (copy, landing pages)AdPredictor proposes ad headlines for you to paste yourself; agencies handle full creative production | ~ | |
| Multi-channel strategy (Search + Display + YouTube) |
PPC agency fees are a recurring monthly retainer that scales with ad spend, complexity, and agency tier. Most charge a management fee plus a percentage of ad spend.
| AdPredictor | PPC Agency | |
|---|---|---|
| Cost | Free audit + €79 one-time full report | Recurring monthly retainer |
| Setup/onboarding | Free (connection that changes nothing) | Onboarding fee is common |
| Contract commitment | No contract (one-time purchase) | 3-12 month minimum |
| Pricing model | One-time payment with 30 days of watchdog and chat included; afterwards it continues as a monthly fee you cancel in one click | % of ad spend + fixed fee |
Across the four real accounts we have audited spending over €1,000/month, this is where the search budget went:
The average across every account we have audited is 13.4%. An agency retainer repeats every month; the audit is paid once.
AI analysis of your account, full control, an action plan ranked by money at stake. One-time €79, not a monthly retainer.
Get free auditA good PPC agency brings genuine value: strategic thinking, creative production, multi-channel expertise, and hands-on campaign management. If you run a large budget across multiple channels and need someone to actively manage campaigns, an agency can be the right investment.
But most small and mid-size advertisers don't get agency-level attention. They get a junior account manager, monthly PDF reports, and limited strategic input. For these businesses, AdPredictor delivers what they are missing: a real audit of the account with the action plan ranked by money at stake, and a watchdog that reviews it every night, all for a one-time €79 audit.
The strongest approach for many teams: use AdPredictor as your primary intelligence layer, and only bring in an agency for specific projects (campaign restructuring, new market entry, creative production) where their hands-on expertise adds clear value.
Connect your Google Ads account without touching anything and get a free health score, non-converting spend and your first actions in 60 seconds. No card, no contract, and nobody calls you.