Meta Now Charges Up to 5% Extra Depending on Where Your Ads Are Shown
Since July 1, 2026, Meta applies location-based ad fees: 5% in Austria and Türkiye, 3% in France, Italy and Spain, 2% in the UK. What it means for your budgets and CPA targets, and how to check what you are actually paying.
July 16, 20265 min read
Since July 1, 2026, Meta applies a location-based fee to ads delivered in certain countries. It is not a rumor and not a tax you can dodge with billing tricks: it is charged based on where the ad is delivered, meaning where the person who sees it is, not where your company is registered.