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Score your landing page across 20 criteria that directly impact Google Ads Quality Score and conversion rate. Get a grade and a prioritized fix list in under 2 minutes.
Check each item that your landing page currently satisfies. Hover over any item to see why it matters. Score updates live.
Google uses your landing page experience as a key factor in Quality Score. A better score means lower CPCs, higher Ad Rank, and more conversions for the same budget.
AdPredictor AI tracks Quality Score at the keyword level, alerts you when landing page experience drops, and tells you which pages need attention first.
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Related guides
Quality Score in Google Ads: How to Check, Understand, and Improve It
Everything you need to know about Google Ads Quality Score — its 3 components, how it affects CPC and ad rank, and proven strategies to improve it.
Google Ads Conversion Tracking: Complete Setup and Troubleshooting Guide
How to set up Google Ads conversion tracking correctly — tag installation, GA4 import, cross-device attribution, consent mode, and troubleshooting when conversions are not recording.
Related articles
A high-converting landing page has five key elements: (1) headline that matches the ad copy, (2) clear value proposition above the fold, (3) page load time under 3 seconds on mobile, (4) single focused call-to-action, and (5) content relevant to the search intent. Google also evaluates mobile-friendliness, navigation clarity, and trust signals for Quality Score.
Landing page experience is one of three Quality Score components. A 'Below Average' rating can increase your CPC by 25-50% compared to 'Above Average'. Google wants users to have a good experience after clicking an ad, so it charges a premium for sending traffic to poor-quality pages.
Almost never. Homepages are designed for general visitors with multiple navigation paths. Google Ads landing pages should be focused on a single conversion goal matching the ad's promise. Create dedicated landing pages for each major ad group theme with a clear CTA and content that directly addresses the search intent.
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