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Frequently asked questions

What makes a good Google Ads landing page?

A high-converting landing page has five key elements: (1) headline that matches the ad copy, (2) clear value proposition above the fold, (3) page load time under 3 seconds on mobile, (4) single focused call-to-action, and (5) content relevant to the search intent. Google also evaluates mobile-friendliness, navigation clarity, and trust signals for Quality Score.

How does landing page quality affect my Google Ads costs?

Landing page experience is one of three Quality Score components. A 'Below Average' rating can increase your CPC by 25-50% compared to 'Above Average'. Google wants users to have a good experience after clicking an ad, so it charges a premium for sending traffic to poor-quality pages.

Should I use my homepage as a landing page?

Almost never. Homepages are designed for general visitors with multiple navigation paths. Google Ads landing pages should be focused on a single conversion goal matching the ad's promise. Create dedicated landing pages for each major ad group theme with a clear CTA and content that directly addresses the search intent.

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