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Enter your product, service, or topic and the tool generates relevant keyword suggestions organized by match type (broad, phrase, exact). It creates keyword groups based on common search patterns including informational, commercial, and transactional intent categories.
Start with phrase match for most keywords as it balances reach and relevance. Use exact match for your highest-converting, highest-spend keywords where you want maximum control. Use broad match only with Smart Bidding and strong negative keyword lists, as it can trigger very loosely related queries.
Keep 5-15 tightly themed keywords per ad group. All keywords should share the same intent so you can write ad copy that is highly relevant to every keyword in the group. If you cannot write a single ad that fits all keywords, split them into separate ad groups.
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