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See how your Click-Through Rate compares against industry averages, top performers, and bottom quartile — and get specific tips to improve.
| Industry | Bottom 20% | Average | Top 20% | Visualisation |
|---|
Understanding CTR benchmarks and what moves the needle
A high CTR with low conversion rate is worse than a moderate CTR with strong conversions. Always pair CTR with conversion data to get the full picture.
Exact match keywords typically generate 2-3x higher CTR than broad match. If your CTR seems low, check your match type distribution before changing ad copy.
Sitelinks, callouts, and structured snippets can increase CTR by 10–20%. If you're not using all available extensions, that's the fastest win you can make today.
AdPredictor AI monitors your CTR daily, alerts you to drops before they hurt, and suggests specific fixes based on your real ad data.
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