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Target ROAS by Sector: What ROAS Should You Aim For?
6 February 2026 · 5 min read
A 'good' ROAS depends on margins, LTV and goals. We look at typical targets by sector and how to set yours.
Typical ROAS ranges
- Ecommerce: 300–500% (3–5x) often cited
- SaaS: 200–400% depending on LTV
- Services: 200–350%
- High-ticket: 150–250% can be profitable
Calculate your break-even
Break-even ROAS = 1 / profit margin. If margin is 30%, you need at least 333% ROAS to break even. Add a buffer for growth.