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Aprovecha las herramientas y escala con la plataforma completa

Pasa de analisis puntual a optimizacion continua con insights IA, predicciones y acciones directas en Google Ads.

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Calculator 14k+ users

ROAS Calculator

Calculate your Return on Ad Spend instantly. Compare your ROAS against industry benchmarks and find your break-even threshold.

Instant results

100% free

No signup required

Enter Your Campaign Data

All calculations run instantly in your browser — no data is sent anywhere.

Revenue Generated (from ads)

Ad Spend

Profit Margin (for break-even)

ROAS

—

Revenue per € spent

Gross Profit

—

Revenue minus spend

ROI

—

Return on investment

Enter your revenue and ad spend above to see your ROAS rating

We'll compare it against industry benchmarks automatically

Your ROAS vs. Industry Benchmarks

Your ROAS

—

E-commerce

3–5x

3–5x

SaaS

4–8x

4–8x

Local Services

2–4x

2–4x

Lead Gen

3–6x

3–6x

Break-Even ROAS

The minimum ROAS you need to cover your ad spend based on your profit margin. Any ROAS above this means you're profitable.

Profit Margin (already entered above)

e.g. if you keep 30 cents of every euro in revenue

Break-Even ROAS

—

Enter your margin to calculate

How It Works

Three steps to ROAS clarity

Understand your ad profitability in under 30 seconds.

1

Enter your revenue

Input the total revenue generated from your Google Ads campaigns. Find this in your Google Ads Conversions report under "Conversion value".

2

Add your ad spend

Enter the total amount spent on ads this period. Add your profit margin to calculate the minimum ROAS you need to stay profitable.

3

Compare against benchmarks

See exactly where your ROAS stands vs. your industry. The bar chart shows how you compare to e-commerce, SaaS, local services, and lead gen averages.

Pro Tips

How to improve your ROAS

🎯

Raise Quality Score

A QS of 10 vs. 5 can reduce your CPC by up to 50%. Better CPC = same conversions at lower spend = higher ROAS.

🚫

Add Negative Keywords

Irrelevant clicks drain spend with zero return. A curated negative keyword list can improve ROAS by 20–40% in most accounts.

📊

Pause Low-ROAS Campaigns

Shift budget from campaigns below your break-even ROAS to those performing above it. Simple reallocation can double your overall ROAS.

🛒

Improve Landing Page CVR

A 1% increase in conversion rate directly multiplies your revenue without increasing spend. Better landing pages = better ROAS.

Related Tools

Keep optimizing

Quality Score Grader

Estimate your QS and see how improving it reduces your CPC and improves ROAS.

Wasted Spend Estimator

Find out how much of your budget is being wasted on irrelevant clicks.

Simulate how bid changes affect your clicks, conversions, revenue, and ROAS.

Want full automation?

Monitor ROAS automatically,
24/7 with AI

AdPredictor AI tracks your ROAS in real-time, alerts you the moment it drops, and shows you exactly which campaigns or keywords to fix.

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Guías relacionadas

Forecasting en Google Ads: Predice el Rendimiento de tus Campañas con IA

Cómo hacer forecasting en Google Ads, estimar ROAS, fijar presupuestos realistas y usar IA para predecir resultados antes de invertir.

Smart Bidding en Google Ads: Guía Completa de Estrategias

La guía completa de Smart Bidding en Google Ads — Target CPA, Target ROAS, Maximizar Conversiones, Maximizar Valor de Conversión. Cuándo usar cada estrategia, datos necesarios, período de aprendizaje y errores comunes.

Artículos relacionados

CPC Medio por Plataforma 2026: Google Ads vs Meta vs LinkedIn vs Indeed vs TikTok

Cuanto Cuesta Google Ads en 2026? Datos Reales de Precios por Industria

Smart Bidding en Google Ads: Target ROAS vs Target CPA vs Maximizar Conversiones (Guía 2026)

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