Why Am I Not Getting Conversions in Google Ads? Complete Troubleshooting Guide
Common causes of low or zero conversions: tracking, landing pages, targeting, bids. Step-by-step diagnosis and fixes.
No conversions? Don't panic. This is one of the most common issues in Google Ads — you're spending money and getting clicks but nothing converts. Most often the cause is fixable. Follow this systematic 6-step troubleshooting guide to diagnose and resolve the issue.
Step 1: Verify Conversion Tracking
The #1 cause of 'no conversions' is broken tracking. Before blaming campaigns, ensure tracking works:
Step 2: Audit Landing Page
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Audit my account freeIf tracking works but conversions are truly zero, the landing page is likely the culprit.
Speed and mobile experience
Pages loading >3 seconds lose 40-50% of visitors. Test with PageSpeed Insights. On mobile, check that forms are easy to fill and buttons are tappable on real devices.
Message match and CTA
Landing headline must match ad promise. If ad says 'Free Audit', landing should say 'Get Your Free Audit'. CTA must be visible above the fold, clear text, contrasting color.
Step 3: Check Keyword Intent
Review Search Terms report. Are people clicking because they want what you sell, or because keywords are too broad?
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Wasted Spend in Google Ads: How to Find It and Fix It →Learn exactly how to identify, diagnose, and eliminate wasted ad spend in Google Ads — with AI-powered methods, checklists, and real examples.
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