Free Google Ads Audit Template 2026 (15-Point Checklist)
Free Google Ads audit template 2026: 15-point checklist to find wasted spend. Structure, bidding, negatives, Quality Score and search terms. Download now.
Monthly audits catch issues early, prevent waste, and continuously improve performance. This 15-point template covers account structure, performance analysis, and bidding strategy with specific instructions for each check. Bookmark and use monthly.
Structure Checks (1-5)
The foundation of any well-performing account is proper structure:
- Campaign-goal alignment: each campaign has clear objective and matching type
- Ad group organization: 5-15 related keywords per group, split mixed intent
- Negative keyword health: comprehensive, applied at right level, no conflicts
- Ad asset completeness: 3+ RSAs per group, 10+ headlines, all extensions active
- Landing page mapping: relevant page per group, no broken URLs, message match
Performance Analysis (6-10)
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Search Terms & Quality Score (6-7)
Pull 30-day Search Terms, add negatives for irrelevant queries, find new keyword ideas. Export QS data and compare with last month. Fix keywords that dropped below 5.
Conversion & Segmentation (8-10)
Sort keywords by spend, identify high-spend non-converters. Compare conversion rates by device — set bid adjustments. Analyze by location and hour for granular optimization.
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Wasted Spend in Google Ads: How to Find It and Fix It →Learn exactly how to identify, diagnose, and eliminate wasted ad spend in Google Ads — with AI-powered methods, checklists, and real examples.
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