← Back to blog
How to Predict Google Ads Performance Before Scaling
12 February 2026 · 5 min read
Scaling without a forecast is risky. Here's how to model scenarios before increasing spend.
Key inputs
- Historical CPC and conversion rates
- Industry benchmarks
- Target ROAS or CPA
- Seasonality patterns
Scenario planning
Model conservative, moderate and aggressive scenarios. Compare spend, revenue and profit at each level.