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The 20-Point Quality Score Checklist: Free Guide
4 February 2026 · 8 min read
Use this 20-point checklist to systematically improve your Quality Score. Cover keywords, ads, and landing pages.
Keyword & ad group
- Keywords tightly grouped by theme
- Ad copy mentions the main keyword
- At least 3 ads per ad group
- Negative keywords added
- Search terms reviewed weekly
Landing page
- Fast load time (<3s)
- Mobile-friendly
- Clear headline and CTA
- Content matches ad promise
- No intrusive popups
Ongoing maintenance
- Weekly search terms report
- Monthly Quality Score review
- A/B tests on ads
- Landing page A/B tests