Alerts & Insights

What Are Alerts?

Alerts notify you when something important happens in your campaigns. Instead of checking your dashboard constantly, we monitor your data and tell you when something changes.

Alert Types

Basic Alerts (All Plans)

All AdPredictor plans include basic email alerts:

• Unusual spend — Campaign spending significantly more than normal
• Zero conversions — Keywords or ad groups getting clicks but no conversions
• Quality score drop — Score dropping suddenly

Smart Alerts (Professional & Enterprise)

Professional and Enterprise plans include advanced alerts with anomaly detection:

• Anomaly detection — Automatically detects unusual changes (+30% or more) in any metric
• Budget alerts — "At current spend, you'll exceed monthly budget on the 25th"
• Competitive pressure — "Average CPC in your market rose 25% this week"
• Actionable insights — Each alert includes a recommended action

Notification Channels

Email

• Starter: Basic email alerts
• Professional: Smart email alerts
• Enterprise: Smart email alerts with priority

In-App

• Bell icon in dashboard
• Notification center with history
• Persist until you mark them as read

What Are Insights?

Alerts tell you what happened. Insights tell you what to do.

Insights are AI-generated recommendations based on your data patterns, prioritized by impact, and actionable.

Types of Insights

Performance Insights

• "Your top 3 keywords account for 70% of conversions. Increase their bids?"
• "This ad group's CTR is 2x the average. What's working?"

Opportunity Insights

• "Search term 'blue widget' converts at 8% but gets no traffic. Add as keyword?"

Risk Insights

• "CPC rising 15% per week. Market getting competitive."

Insights by Plan

Acting on Insights

Direct Actions (From AdPredictor)

Many recommendations can be implemented directly from AdPredictor:

• Pause keywords — All plans
• Adjust bids & budgets — Professional+
• Add negative keywords — Professional+
• Bulk actions — Professional+

Manual Actions

Some recommendations require you to act in Google Ads (like creating new ads or changing copy). The insight tells you exactly what to do.

Best Practices

Alerts

• Don't panic at small fluctuations: 5-10% variations are normal
• Act fast on critical alerts: Spiked spend or zero conversions need immediate attention

Insights

• Review weekly: Spend 10 minutes checking your insights
• Implement high-impact ones first: Insights are ranked by potential impact
• Track impact: Compare your ROAS before and after implementing