AI Assistant

Have questions about your campaigns? Ask our AI. It understands your data and responds in natural language.

What Is the AI Assistant?

A conversational AI that:

• Answers questions about your campaigns in English or Spanish
• Explains metrics when you don't understand them
• Suggests optimizations based on your data
• Responds to follow-ups (context-aware conversations)

How to Use It

Start a Conversation

Go to the dashboard → AI Assistant (or the chat icon). Type your question and get an instant response.

Example Questions

Performance questions:

• "Why did my ROAS drop this week?"
• "Which of my campaigns is most profitable?"
• "What's my average CPC and is it good?"

Optimization questions:

• "Should I increase bids on this keyword?"
• "Why are my conversions down?"
• "How can I improve my ROAS?"

Educational questions:

• "What does CTR mean?"
• "How is ROAS calculated?"
• "What's a good conversion rate?"

What the AI Can See

The AI has access to all your synced data:

• Campaign names, budgets, and status
• Keyword and ad group structure
• Performance metrics (clicks, conversions, spend, ROAS)
• Search terms
• Historical trends (based on your plan)

Conversation Memory

The AI remembers your conversation within a single chat session. Each new chat starts fresh. Conversations are private — other users can't see yours.

Language Support

The AI responds in your preferred language: English (default) or Spanish (Español). Change it in Settings → Language.

Privacy

• ✅ Conversations are private (only you can see them)
• ✅ They are encrypted
• ✅ Never used to train shared models
• ✅ Deleted if you delete your account

Use Cases

Daily Optimization

"I have 30 minutes today. What should I focus on?" → AI lists top 3 actions by impact.

Troubleshooting

"My CPA spiked yesterday. Why?" → AI analyzes trends and points to the cause.

Education

"I'm new to Google Ads. Explain Quality Score." → AI explains in simple terms.

Validation

"My team recommends pausing this keyword. Should I?" → AI gives you a data-backed second opinion.

Tips for Better Responses

• Be specific: "Why did my conversions drop in Campaign X this week?" instead of "What's wrong?"
• Ask follow-ups: Initial question, then "Why?", then "What should I do?"
• Provide context: "My ROAS is 3.2x. Is that good for e-commerce?"

Enterprise Plan: Priority Access

Enterprise users get priority access to the AI Assistant, meaning faster response times and deeper analysis.