Your AdPredictor dashboard is divided into sections, each showing you different data about your Google Ads campaigns. Here's what each one does.
The Main Sections
1. Dashboard (Home)
Your control center. Shows:
- Key Performance Metrics — Spend, clicks, conversions, ROAS
- Quick Wins — Small, actionable improvements the AI found
- Recent Insights — Latest recommendations based on your data
- Glossary — Definitions of terms (CPC, ROAS, Quality Score, etc.)
Simple mode shows just the essential KPIs; Advanced mode adds charts, historical trends, and detailed analytics.
2. Campaigns
List of all your Google Ads campaigns with their performance.
| Column | Meaning |
|---|---|
| Campaign Name | Your campaign from Google Ads |
| Status | Active, paused, or ended |
| Spend | Total ad spend |
| Clicks | How many people clicked your ads |
| Conversions | Actions taken (purchases, sign-ups, calls) |
| ROAS | Return on ad spend (revenue ÷ spend) |
3. Ad Groups
Each campaign contains ad groups — think of them as themed groupings of your ads and keywords.
Example: Campaign: "Blue Shoes"
- Ad Group 1: "Running Shoes" (ads + keywords related to running)
- Ad Group 2: "Casual Shoes" (ads + keywords related to casual wear)
4. Ads
The actual ads your customers see. Each ad has headlines, descriptions, display URL, and landing page.
Performance metrics:
- Impressions — How many times your ad was shown
- Clicks — How many people clicked
- CTR — Click-through rate (clicks ÷ impressions)
- Quality Score — Google's rating (1-10, higher is better)
5. Keywords
The search terms you bid on. Each keyword has a bid, Quality Score, match type, and performance data.
What you can do:
- Pause/enable keywords (all plans)
- Adjust bids (Professional and Enterprise)
- See AI recommendations for each keyword
6. Search Terms
What people actually searched before seeing your ads.
Important difference: Keywords = what YOU bid on. Search terms = what CUSTOMERS actually searched.
Review search terms weekly to find irrelevant traffic and add negative keywords (Professional+).
7. Insights (AI Recommendations)
This is where the AI tells you what to do. Each insight includes:
- A problem identified — e.g., "Ad group has 0 conversions in 30 days"
- Why it matters — e.g., "It's costing you €500/month"
- What to do — e.g., "Pause this ad group or improve the ads"
Insights by plan:
- Starter: 5 insights per analysis (weekly)
- Professional: Unlimited insights (daily)
- Enterprise: Unlimited insights with priority (daily)
8. Alerts
Notifications when something unexpected happens:
- Unusual spend — Campaign spending much more than normal
- Zero conversions — Ad group getting clicks but no conversions
- Quality score drop — Score dropping suddenly
- High CPA — Cost per acquisition jumping unexpectedly
How Data Flows
Your Google Ads Account
Campaign 1
Ads
Keywords
Search Terms
Campaign 2
Ads
Keywords
Search Terms
Campaign 3
Ads
Keywords
Search Terms
Performance Data
Clicks, conversions, spend, ROAS
AI Analysis
Insights, recommendations, alerts
Your Actions
Pause keywords, adjust bids, add negatives
What You Do vs. What We Do
| Action | You | AdPredictor |
|---|---|---|
| Create campaigns | ✅ In Google Ads | — |
| Write ads | ✅ In Google Ads | 🤖 Suggestions |
| Analyze performance | — | 🤖 Automatic |
| Pause keywords | ✅ From AdPredictor | 🤖 Recommends |
| Adjust bids | ✅ From AdPredictor (Pro+) | 🤖 Recommends |
| Add negative keywords | ✅ From AdPredictor (Pro+) | 🤖 Suggests |
| Alerts | — | 🤖 Automatic |
By Plan
Starter (€14.95/mo)
- ✅ 1 Google Ads account
- ✅ Up to 10 campaigns
- ✅ 5 AI insights per analysis
- ✅ Pause/enable keywords
- ✅ Sync every 24 hours
- ✅ 30-day data history
- ✅ Weekly AI analysis
- ✅ Basic email alerts
Professional (€39.95/mo)
- ✅ Everything in Starter +
- ✅ Up to 5 Google Ads accounts
- ✅ Unlimited campaigns & insights
- ✅ AI Assistant (chat)
- ✅ Adjust bids & budgets
- ✅ Add negative keywords
- ✅ Bulk actions
- ✅ Automated optimization rules
- ✅ Daily AI analysis
- ✅ 90-day data history
- ✅ Anomaly detection
- ✅ Smart alerts
- ✅ PDF reports
Enterprise (€124.99/mo)
- ✅ Everything in Professional +
- ✅ Unlimited Google Ads accounts
- ✅ AI Assistant with priority
- ✅ 12-month data history
- ✅ Sync every 4 hours
- ✅ Priority email support
Quick Reference: Where to Find Things
| I want to... | Go to... |
|---|---|
| See my ROAS | Dashboard |
| Find underperforming keywords | Keywords |
| See ad copy performance | Ads / Headlines & Descriptions |
| Get AI recommendations | Insights |
| Know what's going wrong | Alerts |
| Check sync status | Settings → Google Ads |
| Change plan | Billing |
Tips for Success
- ✅ Check Insights regularly — That's where the value is
- ✅ Look at Search Terms weekly — Find irrelevant traffic
- ✅ Use Alerts — They catch problems before they cost you money
- ✅ Compare periods — Last week vs. this week → see trends
Need Help?
- 📚 Read the other documentation guides
- 💬 Use the AI Assistant (Professional and Enterprise)
- 📧 Email us: support@adpredictor.ai