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How to Use AI to Optimise Your PPC Campaigns in 2026
16 February 2026 · 6 min read
AI should augment your PPC work, not replace your judgement. Here's how to use it effectively in 2026.
Ad copy and creative
- Use generative AI for headline and description variants
- A/B test AI-generated vs human-written copy
- Keep brand voice; edit AI output before publishing
Bidding and forecasting
- Let Smart Bidding handle routine bid adjustments
- Use AI forecasting tools for scenario planning
- Compare predicted vs actual; adjust targets over time
Automation with oversight
Scripts and rules can automate reporting and alerts. Always keep human review for budget and strategy changes. AI accelerates; you decide.